Launching in 2020, Aiva WTR’s vision is to highlight the importance of relaxation and a calm state. Despite the constant urge of feeling, or needing to do more, it is equally as important to take time for yourself to sit back, relax and recalibrate. We often forget the importance of putting ourselves first, which can often times be accomplished by taking a step back to relax.
Our slogan, “Set Your Vibe”, is universal and can be adapted to any situation when you’re feeling stress free and relaxed. We consider this to be our mindset – an approach to a more balanced lifestyle. When you think about it, you can really “Set Your Vibe”, or set your mood, to just about anything that you find interesting, funny, and of course, relaxing. This is your opportunity to take some precious time in the day back for yourself, where no one’s making any demands, timelines don’t have to be met and questions don’t need to be answered. This is really your opportunity to just do you for a change.
The common denominator here is stress and it’s something we all go through, sometimes on a daily basis unfortunately, and it’s unlikely to go away anytime soon. We believe the key is to be able to control your stress and not let it control you. We believe that at some point in the week, likely even some point in the day, most people would really be able to benefit from a bottle of Aiva WTR.
I have to admit, like most people, I was (and sometimes still am) guilty of really late nights and really early mornings. Basically burning the candle on both ends and getting caught up in the daily stresses of corporate life’s 9-5, aka work as long as you need to in order to meet deadlines. I figured there had to be a way to consume something that would take the edge off, and give me the calm and focus I needed to be productive throughout the day. This was when the idea of Aiva WTR initially came to life, in March 2016.
As a result of the backlash of a multitude of energy drinks in the market, consumers having been turning to healthier options, as well as looking for something to take the edge off their day without turning to alcohol. In today’s fast paced society, the recent trends have been indicative of rapidly growing stress levels, coupled with an increasingly health-conscious consumer. All this has led to a shift towards stress-relieving, focus-enhancing, “anti-energy” beverages.
We didn’t want to create a gimmick or “novelty” product, but rather something that could have impact, bring value to consumers and of course was not loaded with chemicals, preservatives, or anything else that would go against our intent of a health-conscious lifestyle. After several iterations, including cross continent travels to finalize formulation, we nailed it. 414mL, 30 calories per bottle, 6 grams of cane sugar, no artificial colours, flavours, or preservatives, formulated Gluten Free and Non-GMO, not to mention our proprietary Aiva Blend, which includes 200mg of L-Theanine per bottle. Starting off with two flavours that we believe accurately captures the whole notion of relaxation, good vibes and good times – Dragonfruit Mango and Pineapple Mango. We were able to create a great tasting, functional drink that clearly stood out from the rest on just about any store shelf you can find. Also – the fact that Aiva WTR is readily saleable through mass retail outlets without the “controlled substance” limitations is another major differentiator in retail.
Fast-forward four years later and so far, 2020 has arguably been one of the most challenging years in history. This is why we believe it’s even more important, especially now, to take time out for yourselves and try to not to be too overwhelmed with it all.
I mean, just think about it. When was the last time you spent a few quiet moments just doing nothing – just sitting and looking out the window, or watching the wind blowing the tree limbs, or waves rippling on a pond, a flickering candle or children playing in the park?
Don’t underestimate the value of doing nothing, of just going along, listening to all the things you can’t hear, and not bothering. Now that’s not to say that we should be spend all day everyday sitting back with our feet up (as nice as that sounds), but we’re just saying that life’s all about balance.
Our goal is to provide consumers with a healthy, great tasting beverage, which promotes relaxation in a non-drowsy state.
Always remember – on doesn’t exist with without off, and in the famous works of Sydney J. Harris “The time to relax is when you don’t have time for it.”
The Aiva WTR Team
#SetYourVibe